Viewpoint - Exploring the link between market orientation and innovation in the European and US insurance markets
| Year of publication: |
2001
|
|---|---|
| Authors: | Lado, Nora ; Maydeu-Olivares, Albert |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 18.2001, 2, p. 130-144
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