Viewpoint : from Star Trek to "Service Trek"$dthese are the voyages of the service community
Martin Wetzels, Ruud Wetzels, and Dhruv Grewal
| Year of publication: |
2025
|
|---|---|
| Authors: | Wetzels, Martin ; Wetzels, Ruud ; Grewal, Dhruv |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 39.2025, 2, p. 69-75
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| Subject: | Analogies | Digital | Narratives | Science fiction | Scientific knowledge dissemination | Service innovation | Service theatre | Star Trek | Dienstleistungssektor | Service industry | Wissenstransfer | Knowledge transfer | Dienstleistung | Services | Bibliometrie | Bibliometrics | Innovation | Dienstleistungsmanagement | Service management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-07-2024-0355 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015207235