Viewpoint: plotting a way forward for service research in and out of Africa
Christo Boshoff, Ogechi Adeola, Robert E. Hinson and Kristina Heinonen
| Alternative title: | Plotting a way forward for service research in and out of Africa |
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| Year of publication: |
2022
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| Authors: | Boshoff, Christo ; Adeola, Ogechi ; Hinson, Robert ; Heinonen, Kristina |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 4, p. 450-460
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| Subject: | Africa | Conceptual | Culture | Ecosystem service | Empiricism | Experience-based research | Financial behavior | Managerial relevance | Transformative | Ubuntu |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-07-2021-0258 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407534