Viewpoint - The relationships between market-driven learning and new product success in export markets
| Year of publication: |
1999
|
|---|---|
| Authors: | Li, Tiger ; Nicholls, J.A.F. ; Roslow, Sydney |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 16.1999, 6, p. 476-503
|