Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987
Randolph E. Bucklin and Diane H. Schmalensee
| Year of publication: |
1987
|
|---|---|
| Authors: | Bucklin, Randolph E. ; Schmalensee, Diane H. |
| Publisher: |
Cambridge, Mass. : Marketing Science Institute |
| Extent: | 39 Bl. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Report |
| Source: |
Persistent link: https://www.econbiz.de/10004745777