Violence in games may not promise an effective brand strategy, but plot relation does
Year of publication: |
2020
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Authors: | Monin Techawachirakul |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 1, p. 121-143
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Subject: | brand attitude | Brand placement | brand recognition | brand selection | plot relation | violent cues | Markenführung | Brand management | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenartikel | Brand | Markenimage | Brand image |
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