Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
Year of publication: |
2004
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Authors: | Phelps, Joseph E. ; Lewis, Regina ; Mobilio, Lynne ; Perry, David ; Raman, Niranjan |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 44.2004, 4, p. 333-348
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