Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Sandra Maria Correia Loureiro; Lara Ribeiro
| Year of publication: |
2014
|
|---|---|
| Authors: | Loureiro, Sandra Maria Correia ; Ribeiro, Lara |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 4, p. 452-469
|
| Subject: | online purchase | pleasure | arousal | delight | gender | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Geschlecht | Gender | Emotion | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489058