"Virtual bonds and actual transactions" : investigating the impact of virtual influencers' credibility on buying behavior through virtual engagement
Durgesh Agnihotri, Pallavi Chaturvedi, and Vikas Tripathi
| Year of publication: |
2025
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|---|---|
| Authors: | Agnihotri, Durgesh ; Chaturvedi, Pallavi ; Tripathi, Vikas |
| Published in: |
Journal of communication management. - Bradford : Emerald, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 29.2025, 1, p. 35-52
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| Subject: | Buying behavior | Influencer marketing | Instagram | Source credibility theory | Virtual engagement | Virtual influencer | Social Web | Social web | Virtuelle Realität | Virtual reality | Influencer | Konsumentenverhalten | Consumer behaviour | Virtuelle Organisation | Virtual organization | Glaubwürdigkeit | Credibility | Virtuelles Team | Virtual team | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-02-2024-0035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015414152