Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Christine Hallier Willi; T. C. Melewar; Amanda J. Broderick
| Year of publication: |
2013
|
|---|---|
| Authors: | Willi, Christine Hallier ; Melewar, T. C. ; Broderick, Amanda J. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 2, p. 103-123
|
| Subject: | Virtual communities | Blogs | Word-of-mouth | Brand communication | Opinion leaders | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Kommunikation | Communication | Virales Marketing | Viral marketing | Interne Kommunikation | Internal communication | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Virtuelle Organisation | Virtual organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010200658