Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Year of publication: |
2013
|
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Authors: | Pechpeyrou, Pauline de |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 8, p. 707-723
|
Subject: | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Frankreich | France |
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