Virtual collaboration through online events as a manifestation of dynamic marketing capabilities in developing short food supply chains : experiences from Lithuania, Latvia, and Poland
Adam Oleksiuk and Katarzyna Rull Quesada
| Year of publication: |
2025
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|---|---|
| Authors: | Oleksiuk, Adam ; Quesada, Katarzyna Rull |
| Published in: |
Managing Networks in the Digital Economy : Alliances, Cooperatives, Franchise Chains, Platforms and Digitalization. - Cham : Springer Nature Switzerland, ISBN 978-3-031-81233-0. - 2025, p. 321-345
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| Subject: | agroBRIDGES project | Brokerage | Dynamic marketing capabilities | Latvia | Lithuania | Online events | Platform Brella | Poland | Short food supply chains (SFSCs) | Litauen | Polen | Lettland | Lieferkette | Supply chain | Ernährungsindustrie | Food industry | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-81233-0_16 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015371572