Virtual communities : the impact of a commercial orientation on the attitudes towards virtual communities
Min-Young Lee; Kelly Green Atkins; Youn-Kyung Kim
| Year of publication: |
2009
|
|---|---|
| Authors: | Lee, Min-young ; Atkins, Kelly Green ; Kim, Youn-kyung |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 2.2008/09, 3, p. 220-238
|
| Subject: | Spielwarenbranche | Toy industry | Electronic Commerce | E-commerce | Social Web | Social web | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Soziale Werte | Social values |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003801514