Virtual Competencies and Knowledge Transfer in Global NPD: A Case Study

Virtual new product development teams are geographically dispersed and cross-functional, yet they work on highly interdependent tasks by communicating electronically in work groups. This virtual interdependence, among other issues, presents new challenges for the management of knowledge transfer in global New Product Development (NPD). In this project, virtual competencies were studied with the use of qualitative methods to assess the most significant issues affecting knowledge transfer in virtual settings in global NPD. As a result, the existing theory regarding virtual competencies and virtual organizations was refined and potential barriers for knowledge transfer were discovered. The success of knowledge workers is crucial for the performance of knowledge-based organizations, which form the basis of our global economy; therefore, this study’s findings are significant.