Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Wen-Bin Chiou; Chin-Sheng Wan; Hsin-Yi Lee
| Year of publication: |
2008
|
|---|---|
| Authors: | Chiou, Wen-Bin ; Wan, Chin-Sheng ; Lee, Hsin-Yi |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 29.2008, 1, p. 146-150
|
| Subject: | Tourismusmarketing | Tourism marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003569276