Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers
| Year of publication: |
2008
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|---|---|
| Authors: | Chiou, Wen-Bin ; Wan, Chin-Sheng ; Lee, Hsin-Yi |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 8022458. - Vol. 29.2008, 1, p. 146-150
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