Virtual goods, real goals : exploring means-end goal structure of consumers in social virtual worlds
Yoonhyuk Jung; Suzanne D. Pawlowski
| Year of publication: |
2014
|
|---|---|
| Authors: | Jung, Yoonhyuk ; Pawlowski, Suzanne D. |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 51.2014, 5, p. 520-531
|
| Subject: | Virtual consumption | Virtual goods | Virtual worlds | Goal structure | Means-end chain | Laddering interview | Virtual liminoid theory | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010396140