Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Tyreal Yizhou Qian, Chad Seifried
| Year of publication: |
2023
|
|---|---|
| Authors: | Qian, Tyreal Yizhou ; Seifried, Chad |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 162.2023, p. 1-12
|
| Subject: | Social media | Interactions | Value co-creation | Involvement | Identity syntergy | Social Web | Social web | Kundenintegration | Customer integration | Digitale Plattform | Digital platform | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing | Sport | Sports | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113884 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302574