Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Hayeon Song, Jihyun Kim, Thao P.H. Nguyen, Kwan Min Lee and Namkee Park
| Year of publication: |
2021
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|---|---|
| Authors: | Song, Hayeon ; Kim, Jihyun ; Nguyen, Thao P. H. ; Lee, Kwan Min ; Park, Namkee |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 7, p. 1096-1114
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| Subject: | 360-degree videos | advertising | media devices | self-presence | Virtual reality | virtual representation of the self | Virtuelle Realität | Werbung | Advertising | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1834210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650631