Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Year of publication: |
2022
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Authors: | Harz, Nathalie ; Hohenberg, Sebastian ; Homburg, Christian |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 3, p. 157-179
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Subject: | innovative durables | new product development | sales forecasting | virtual reality | Produktentwicklung | New product development | Virtuelle Realität | Virtual reality | Innovation | Absatz | Sales | Prognoseverfahren | Forecasting model | Innovationsmanagement | Innovation management | Dauerhafte Konsumgüter | Durable goods |
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Harz, Nathalie, (2020)
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IT-enabled product innovation : customer motivation for participating in virtual idea communities
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