Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Nathalie Harz, Sebastian Hohenberg, and Christian Homburg
| Year of publication: |
2022
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|---|---|
| Authors: | Harz, Nathalie ; Hohenberg, Sebastian ; Homburg, Christian |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 3, p. 157-179
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| Subject: | innovative durables | new product development | sales forecasting | virtual reality | Produktentwicklung | New product development | Virtuelle Realität | Virtual reality | Innovation | Absatz | Sales | Dauerhafte Konsumgüter | Durable goods | Marktforschung | Market research | Innovationsmanagement | Innovation management | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211014902 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258858