Virtual reality presence as a preamble of tourism experience : the role of mental imagery
Vanja Bogicevic, Soobin Seo, Jay A. Kandampully, Stephanie Q. Liu, Nancy A. Rudd
| Year of publication: |
2019
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|---|---|
| Authors: | Bogicevic, Vanja ; Seo, Soobin ; Kandampully, Jay ; Liu, Qing ; Rudd, Nancy A. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 74.2019, p. 55-64
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| Subject: | VR | Interactivity | Presence | Mental imagery | Tourism brand experience | Tourism marketing | Tourismusmarketing | Tourismus | Tourism | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kognition | Cognition | Experiment | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2019.02.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128564