Virtual Social Identity and Consumer Behavior
| Year of publication: |
2010
|
|---|---|
| Authors: | Vander Schee, Brian A. |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 27.2010, 6, p. 563-564
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Consumer behaviour | Virtual organizations | Computers | Ethnography | Advertising | Social interaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363761011078307 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848840