Virtual tours encourage intentions to travel and willingness to pay via spatial presence, enjoyment, and destination image
Jihoon (Jay) Kim, Thitapa Shinaprayoon, and Sun Joo (Grace) Ahn
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Jihoon ; Shinaprayoon, Thitapa ; Ahn, Sun Joo |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 43.2022, 1, p. 90-105
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| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2021.1962441 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821767