Virtual tutoring in hospitality – a “learnt system” of professional practice

This paper reflects on the experiences gained through developing a partnership with the International Management Centres Association to deliver action learning programmes in a totally virtual environment over the Internet for alumni dispersed around the world and presents a framework to be used in development of future distance and action learning programmes at The Swiss Hotel Association Hotel Management School Les Roches. The framework is a culmination of two years’ work in implementing a graduate distance and action learning MBA degree programme for Les Roches alumni. The study, based on action research methodology, integrates the design and evaluative work with prior research, publications and subject‐related expertise in the context of leading a team in exploring ways of improving the design and functions of virtual tutoring.