Virtual worlds and e-commerce : technologies and applications for building customer relationships
[ed. by] Barbara Ciaramitaro
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Ciaramitaro, Barbara L. (contributor) |
| Publisher: |
Hershey, Pa. [u.a.] : Business Science Reference |
| Subject: | Electronic commerce. | Virtual reality. | Consumers. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 375 S. : Ill., graph. Darst. 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references (p. 328-359) and index |
| ISBN: | 978-1-61692-808-7 ; 1-61692-808-5 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10009173284