Virtually compatible or risky business? : investigating consumers' proclivity toward online banking services
Year of publication: |
2014
|
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Authors: | Wang, Stephen W. ; Hsu, Maxwell K. ; Pelton, Lou E. ; Xi, Danqing |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 1, p. 43-58
|
Subject: | compatibility | online banking service | perceived risk | Taiwan | Technology Acceptance Model | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Risiko | Risk |
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