Virtually human : anthropomorphism in virtual influencer marketing
Ehsan Dabiran, Samira Farivar, Fang Wang, Gerald Grant
| Year of publication: |
2024
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|---|---|
| Authors: | Dabiran, Ehsan ; Farivar, Samira ; Wang, Fang ; Grant, Gerald |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103797, p. 1-11
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| Subject: | Anthropomorphism | Credibility | Influencer marketing | Parasocial relationship | Virtual influencers (VI) | Influencer | Social Web | Social web | Marketing | Virtuelle Realität | Virtual reality | Virtuelle Organisation | Virtual organization | Marketingmanagement | Marketing management | Virtuelles Team | Virtual team | Online-Marketing | Internet marketing | Glaubwürdigkeit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098484