Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Fanjue Liu, Yu-Hao Lee
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Fanjue ; Lee, Yu-Hao |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103685, p. 1-11
|
| Subject: | Human-computer interactions | Influencer marketing | Mind perception | Responsibility attribution | Virtual influencers | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Influencer | Social Web | Social web | Marketing | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103685 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462366