Visual attention differences toward football stadium’s naming rights : an eye tracking study
Dongye Lyu, Luis Mañas-Viniegra, and Ziyuan Xu
| Year of publication: |
2025
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|---|---|
| Authors: | Lyu, Dongye ; Mañas-Viniegra, Luis ; Xu, Ziyuan |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 37.2025, 1, p. 189-209
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| Subject: | Consumer behavior | Eye-tracking | Naming rights | Neuromarketing | Stadium sponsorship | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Visuelle Wahrnehmung | Visual perception | Sportstätte | Sports facilities | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2024-0281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211050