Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation : an eye tracking study
Francisco Espigares-Jurado, Francisco Muñoz-Leiva ((coord.)), Marisol B. Correia, Carlos M.R. Sousa, Célia M.Q. Ramos, Luís Faísca
| Year of publication: |
2020
|
|---|---|
| Authors: | Espigares-Jurado, Francisco ; Muñoz-Leiva, Francisco ; Correia, Marisol B. ; Sousa, Carlos M. R. ; Ramos, Célia M. Q. ; Faísca, Luís |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-11
|
| Subject: | Eye tracking | Hospitality | Hotel website | Main image | Millennials generation | User type | Website | Hotellerie | Hotel industry | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Online-Marketing | Internet marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101906 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132231