Visual branding : a rhetorical and historical analysis
Edward F. McQuarrie (Professor Emeritus, Santa Clara University, USA), Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada)
| Year of publication: |
[2016]
|
|---|---|
| Authors: | McQuarrie, Edward F. ; Phillips, Barbara J. |
| Publisher: |
Cheltenham, UK : Edward Elgar Publishing |
| Subject: | Markenführung | Brand management |
| Extent: | xi, 268 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78536-541-6 ; 978-1-78536-542-3 |
| Other identifiers: | 10.4337/9781785365423 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011593844