Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Se-Hoon Jeong
| Year of publication: |
2008
|
|---|---|
| Authors: | Jeong, Se-Hoon |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 14.2008, 1, p. 59-73
|
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737760