Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands
Xiaozhi Huang, Meiting Wei, Xin Cao
| Year of publication: |
2024
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|---|---|
| Authors: | Huang, Xiaozhi ; Wei, Meiting ; Cao, Xin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 103971, p. 1-11
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| Subject: | Aesthetic pleasure | Cognitive flexibility | Paradox brands | Visual metaphor | White space | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Kognition | Cognition | Werbung | Advertising | Markenführung | Brand management | Ästhetik | Aesthetics | Visualisierung | Visualization | Werbepsychologie | Psychology of advertising | Produktgestaltung | Product design | Wahrnehmung | Perception | Sprache | Language | Markenartikel | Brand | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103971 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117774