Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis
Amiri Mdoe Amiri, Bijay Prasad Kushwaha and Rajkumar Singh
| Year of publication: |
2023
|
|---|---|
| Authors: | Amiri, Amiri Mdoe ; Kushwaha, Bijay Prasad ; Singh, Rajkumar |
| Published in: |
Journal of small business & enterprise development. - Bradford : Emerald, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 30.2023, 3, p. 621-641
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| Subject: | Bibliographic coupling | Bibliometric analysis | Co-citation analysis | Digital marketing | Small and medium enterprises | KMU | SME | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSBED-04-2022-0206 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014286423