Visualizing CSR : a visual framing analysis of US multinational companies
Maria M. Garcia and Keith Greenwood
| Year of publication: |
2015
|
|---|---|
| Authors: | Garcia, Maria M. ; Greenwood, Keith |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 3, p. 167-184
|
| Subject: | corporate social responsibility | marketing communications | visual framing | promotions | sustainability | annual reports | Corporate Social Responsibility | Corporate social responsibility | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Visualisierung | Visualization | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376476