Visualizing macomarketing : storymaps for the technology-infused classroom
Forrest Watson and Jacqueline M. Campbell
| Year of publication: |
2024
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|---|---|
| Authors: | Watson, Forrest ; Campbell, Jacqueline M. |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 4, p. 843-851
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| Subject: | pedagogy | macromarketing | marketing education | digital storytelling | sustainability | Narrative Methode | Narrative method | Betriebswirtschaftsstudium | Graduate business education | Marketing | Pädagogik | Pedagogy | Lehrplan | Curriculum | Digitalisierung | Digitization | E-Learning | E-learning | Visualisierung | Visualization | Didaktik | Didactics | Nachhaltigkeit | Sustainability | Marketingtheorie | Marketing theory | Wirtschaftsstudium | Graduate economics education | Wirtschaftspädagogik | Business and economics education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467241269939 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015166471