Vocal minority and silent majority : how do online ratings reflect population perceptions of quality?
Guodong (Gordon) Gao; Brad N. Greenwood; Ritu Agarwal; Jeffrey S. McCullough
| Year of publication: |
2015
|
|---|---|
| Authors: | Gao, Guodong ; Greenwood, Brad N. ; Agarwal, Ritu ; McCullough, Jeffrey |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 39.2015, 3, p. 565-589
|
| Subject: | Online ratings | physician quality | online word-of-mouth | professional services | informativeness | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Ärzte | Physicians | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339235