Volume discounting coordinates a supply chain effectively when demand is sensititive to both price and sales effort
Hon-Shiang Lau; Chang Su; Yao-Yu Wang; Zhong-Sheng Hua
| Year of publication: |
2012
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|---|---|
| Authors: | Lau, Hon-shiang ; Su, Chang ; Wang, Yao-yu ; Hua, Zhong-sheng |
| Published in: |
Computers & operations research : and their applications to problems of world concern ; an international journal. - Oxford [u.a.] : Elsevier, ISSN 0305-0548, ZDB-ID 194012-0. - Vol. 39.2012, 12, p. 3267-3280
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| Subject: | Lieferkette | Supply chain | Theorie | Theory | Nachfrage | Demand | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009576427