Volunteer brand equity? : exploring the adoption of Employee Brand Equity (EBE) dimensions to understand volunteers' contributions to build nonprofit organizations' brands
Mafalda Nogueira, Francisco Santarém, and Sandra Gomes
| Year of publication: |
2020
|
|---|---|
| Authors: | Nogueira, Mafalda ; Santarém, Francisco ; Gomes, Sandra |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 32.2020, 1, p. 73-104
|
| Subject: | brand management in NPOs | employee based brand equity | formal volunteering organizations | NPOs characteristics | volunteer brand equity | Ehrenamtliche Arbeit | Voluntary work | Nonprofit-Organisation | Nonprofit organization | Markenführung | Brand management | Markenimage | Brand image | Arbeitsverhalten | Work behaviour | Markenwert | Brand equity | Personalmanagement | Human Resource Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2019.1689222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200057