Volunteer stereotypes, stigma, and relational identity projects
Year of publication: |
2014
|
---|---|
Authors: | Ho, Mary ; O'Donohoe, Stephanie |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 5/6, p. 854-877
|
Subject: | Stigma | Symbolic consumption | Volunteering | Consumer identity | non-profit marketing | Konsumentenverhalten | Consumer behaviour | Ehrenamtliche Arbeit | Voluntary work | Persönlichkeitspsychologie | Personality psychology | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing |
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