Volunteering as a mechanism to reduce guilt over purchasing luxury items
Hyo-Jin Jeong and Dong-Mo Koo (School of Management, Kyungpook National University, Daegu, Republic of Korea)
| Year of publication: |
2015
|
|---|---|
| Authors: | Jeong, Hyo-Jin ; Koo, Dong-Mo |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 7, p. 758-769
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| Subject: | Luxury marketing | Consumer psychology | Consumption guilt | Indulgent choice | Moral licensing | Moral self-concept | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Ethik | Ethics | Emotion | Persönlichkeitspsychologie | Personality psychology | Ehrenamtliche Arbeit | Voluntary work | Psychologie | Psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2015-0784 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416940