Vorsicht: Segmentierung
Peter Carroll ; Gunther Strothe
| Year of publication: |
1998
|
|---|---|
| Authors: | Carroll, Peter G. ; Strothe, Gunther |
| Published in: |
Die Bank. - Köln : Bank-Verlag, ISSN 0342-3182, ZDB-ID 131636-9. - 1998, 8, p. 461-463
|
| Subject: | Bank | Marktsegmentierung | Market segmentation | Finanzdienstleistung | Financial services | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001248261