Vungle Inc. improves monetization using big data analytics
Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, Andrew Kritzer
| Year of publication: |
September-October 2017
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| Authors: | De Reyck, Bert ; Fragkos, Ioannis ; Grushka-Cockayne, Yael ; Lichtendahl, Casey ; Guerin, Hammond ; Kritzer, Andrew |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 47.2017, 5, p. 454-466
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| Subject: | mobile advertising | logistic regression | big data | feature selection | computational advertising | machine learning | cloud computing | Big Data | Big data | Künstliche Intelligenz | Artificial intelligence | Cloud Computing | Cloud computing | Werbung | Advertising | Online-Marketing | Internet marketing | Data Mining | Data mining | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/inte.2017.0903 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011762987