Walk your talk : an experimental investigation of the relationship between word of mouth and communicators' loyalty
Ina Garnefeld; Sabrina Helm; Andreas Eggert
| Year of publication: |
2011
|
|---|---|
| Authors: | Garnefeld, Ina ; Helm, Sabrina ; Eggert, Andreas |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 14.2011, 1, p. 93-107
|
| Subject: | Dienstleistungsmarketing | Services marketing | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008826884