Walking a slippery line : investments in social values and product longevity
Andrea Fosfuri, Marco S. Giarratana, and Esther Roca
| Year of publication: |
2015
|
|---|---|
| Authors: | Fosfuri, Andrea ; Giarratana, Marco S. ; Roca, Esther |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 36.2015, 11, p. 1750-1760
|
| Subject: | social values | symbolic meaning | cosmetic industry | new product entry pricing | product lifespan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011400689