I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
| Year of publication: |
2009
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| Authors: | Thota, Sweta ; Biswas, Abhijit |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 38.2009, 1 (1.4.), p. 123-137
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