Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking
| Year of publication: |
2007
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|---|---|
| Authors: | Goukens, Caroline ; Dewitte, Siegfried ; Pandelaere, Mario ; Warlop, Luk |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 3, p. 386-394
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