Warmer or cooler : the influence of ambient temperature on complex choices
Luqiong Tong, Rui (Juliet) Zhu, Yuhuang Zheng, Ping Zhao
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Tong, Luqiong ; Zhu, Rui Juliet ; Zheng, Yuhuang ; Zhao, Ping |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 3, p. 337-350
|
| Subject: | Warm temperature | Cool temperature | Affective processing | Complex choices | Wetter | Weather | Klimawandel | Climate change | Konsumentenverhalten | Consumer behaviour | Klima | Climate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9461-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930032