Warmth in advertising : measurement, impact, and sequence effects
David A. Aaker ; Douglas M. Stayman ; Michael R. Hagerty
| Year of publication: |
1986
|
|---|---|
| Authors: | Aaker, David A. |
| Other Persons: | Stayman, Douglas M. (contributor) ; Hagerty, Michael R. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 12.1986, 4, p. 365-381
|
| Subject: | Werbepsychologie | Psychology of advertising | 1985 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001019282