Warranty and warrantor reputations as signals of hybrid product quality
Year of publication: |
2001
|
---|---|
Authors: | Tan, Soo J. ; Lee, Khai S. ; Lim, Guan H. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 35.2001, 1/2, p. 110-132
|
Publisher: |
MCB UP Ltd |
Subject: | Warranties | Product quality | Consumer behaviour | Perceptions | Country of origin | Brands |
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